AI built by people who were
building business software first.

Two different jobs sit under this heading. Taking repetitive work off your team, and building AI into your systems and your product. They need different conversations and different skills, so they have their own sections below. Since 2012, for clients in the US, UK, Europe, Singapore and the Gulf.

Start here if

The two halves

Which of these is your problem

The distinction matters more than it looks. The left is about work your people do that a system could do instead. The right is about building the AI itself, into software you own or sell. Many companies eventually need both, but almost nobody should start with both.

For operations

AI Workflow Automation

Taking repetitive work off your team. Reading the paperwork, applying your rules, asking a person when it is unsure, and writing the result into your systems. Usually bought by whoever owns the process.

  • AI StrategyFind out which parts of your business are worth automating
  • Data ReadinessCheck whether your data can support what you want to build
  • BuildThe automation itself, connected to your systems and tested
  • Managed OperationsKeeping it running and reporting on it every month
  • Team AdoptionGetting your people to actually use it
See workflow automation
For engineering

LLM Engineering

Building the AI itself. Answering from your own content, running models on your own hardware, adapting them to your industry, and putting features into software you sell. Usually bought by whoever owns the technology.

See LLM engineering

Thirty minutes is usually enough for us to say which half of this page you are actually in.

How we work

Six things that are true of every project here

01

We measure before we build, and we say when not to build

Every piece of work starts with a set of your real cases and agreed correct answers. Sometimes that measurement says the project is not worth doing, or that a much cheaper fix would close most of the gap. We report that, even when it means less work for us.

02

A person stays responsible

Anything the system is unsure about goes to a person rather than being guessed at. Where the decision carries weight, the approval and the reasoning are recorded against a name. This is how the work stays defensible when someone asks six months later.

03

We do the integration properly

Twelve years of connecting to ERPs, finance systems and legacy databases is most of what makes an AI project succeed or stall. Software that clicks through screens is a last resort we price honestly, not a default we hide.

04

It is tested like software, because it is software

A scored test set that runs on every change, in your own pipeline. Our QA practice does this work for ordinary software already, which is why we can do it for AI rather than shipping on a demonstration.

05

Nothing is locked to us

Code in your repository from the first week. Trained models, test sets and documentation are yours. Applications talk to one internal endpoint rather than to a specific provider, so you can change model, or supplier, without a rebuild.

06

The rules are settled before the build, not after

Where the data may go, what your auditor will ask, which risk tier applies under the EU AI Act, and what has to be agreed in writing. Much cheaper to answer now than to retrofit into something already running.

FAQ

Questions we get asked before starting

Where should we start if we have no idea?

With a call, then usually with AI Strategy if the question is about your own operations, or with a single small feature if the question is about your product. What we would avoid is a large programme before anything has been measured.

Do you only work on projects you started?

No. A good part of this work is picking up something built by someone else: testing it, fixing it, or keeping it running after the person who built it moved on.

Can any of this run without our data leaving?

Yes. Open models on your own hardware, in your own cloud region, or fully offline. That is its own page, and it is a common requirement for our clients in the Gulf and Europe.

Are you an AI company or a software company?

A software company that builds AI. We were integrating business systems for eleven years before this became a category, and on most of these projects the integration and the testing are the hard part, not the model.

Next step

Tell us the problem, not the technology.

What your team does over and over, or what your product cannot do yet. We will tell you on the call which of these pages you actually need, and whether it is worth doing at all.

Ahmedabad, India. We work with teams in the US, UK, Europe, Singapore and the Gulf, and we are used to the time difference.